Frequently Asked Questions
Accountant Leads 123 – FAQ
1. What is Accountant Leads 123 (AL123)?
AL123 is a signals-based marketing system built for accounting firms. Instead of relying on unpredictable referrals or expensive ads, AL123 identifies companies showing real buying intent such as hiring a CFO, raising funding, or expanding operations and connects them with your firm at the exact moment they need accounting services.
2. Why not just stick with referrals?
Referrals are valuable, but they are unreliable and impossible to scale. They depend on timing and your existing network. Signals-based marketing systematically finds high-intent prospects you would never meet through referrals, giving you a steady pipeline.
3. How is AL123 different from traditional lead generation?
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Google Ads: $500 to $1,300 per appointment, mostly price shoppers.
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Biz-Dev Reps: $80,000 to $100,000 per year, months of training, and turnover risk.
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Trade Shows: $1,000 to $2,500 per lead, one-off conversations.
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AL123: $250 to $400 per appointment in Year 1, dropping to $65 to $100 in later years once you own the system.
4. What kind of results can I expect?
In a typical mid-sized market:
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8 to 12 qualified appointments per month
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20 to 30 percent close rate (2 to 3 new clients monthly)
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$15,000+ average client value
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ROI of 200 to 400 percent in Year 1, then compounding after ownership transfer
5. What does “signals-based” mean?
Signals are business events that indicate an immediate need for accounting services. Examples:
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Hiring a CFO or Controller
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Raising a funding round
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Preparing for an IPO
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Opening new offices or expanding internationally
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New compliance obligations
6. Is cold email really effective for accounting services?
Generic cold email does not work well. But targeted signals-based campaigns reach only companies actively looking for services. This typically yields 4 to 8 percent response rates compared to 0.5 to 1 percent for untargeted outreach.
7. What about compliance and deliverability?
AL123 is built with compliance in mind:
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Multiple authenticated domains
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CAN-SPAM and GDPR safeguards
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Deliverability monitoring
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Opt-out automation
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Message review processes
8. How fast can we see results?
Most firms start booking appointments in the first 4 to 6 weeks. By 90 days, you will have a stable flow of 8 to 15 monthly appointments and ownership of your system.
9. What does “ownership” mean?
Unlike ads or rented lead generation, AL123 hands over the entire system including domains, data, infrastructure, and processes within 90 days. You own the asset outright, reducing long-term costs and making ROI effectively infinite after setup.
10. What kind of firms benefit most?
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Annual revenue between $750,000 and $15 million
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Growth-minded leadership
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Capacity to handle 8 to 15 new prospects per month
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Average client value $8,000 to $75,000+